Business 'Set-n-Stone' for over a decade

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  • Kellstrom demonstrates how, with the use of his forklift, he can transport product into a customer's vehicle right from his warehouse.

  • PHOTOS BY LAURIE GORDONCraig Kellstrom at his Set-n-Stone showroom.

LAFAYETTE — When Craig Kellstrom found himself being asked for advice more and more and becoming “a source of knowledge” at the flooring store where he worked in Newton, he realized his calling was to open a tile and flooring business.

“I was at the point in my life where I was either gong to work for a store, be and installer or open my own store,” he said. “I took the leap of faith.”

His business was set to open on Route 94 in Hardyston, but a name for it was far from set in stone. That's when Kellstrom found himself at a grand opening his friend, Mike Lawlor, was having for his shower door business.

“He asked me what the name of my business was going to be and I said, 'nothing is set in stone yet. [Lawlor] said, 'you just got your name.'”

Set-n-Stone Tile & Flooring opened a few weeks later.

After seven years in Hardyston, Kellstrom was approached by the owner of the plaza on Route 15 in Lafayette to let him know space was available. The business had grown to the point where Kellstrom really needed a warehouse, so he made the move in 2012.

With a 4,000 square foot warehouse and over 10,000 square feet of tile in stock, business is booming. In addition to tile, Set-n-Stone does hardwood floors, carpeting and vinyl. Kellstrom also has a fork lift so he can transport products right to a customer's vehicle.

“We do all aspects of flooring,” Kellstrom said. “People often don't know we do hardwoods and carpeting because of the name, but we sure do. We also do commercial installations.”

Set-n-Stone has all the products commonly spec’d by architects for both the home and commercial application. From ceramic tile and hardwood to carpet, laminate and vinyl tile, Linoleum, granite counter tops and frame-less glass enclosures, Set-n-Stone has it all.

Kellstrom graduated from High Point Regional High School in 1987. After that, he worked in various businesses and learned a lot about different industries before settling on tiling and flooring. He has over 20 years of experience in the business and gets a lot of referrals from contractors as well as walk ins.

“Set-n-Stone Tile & Flooring prides itself for offering one of the most diverse selections of tile and flooring to be found around the world in one place,” Kellstrom said. “Only the best quality products the industry has to offer are sold here at a price made to meet the masses.”

“Whether you’re a proud do-it-yourselfer or you’re a contractor in need of supplies for upcoming projects, we’ll provide you with the best in the field at the price you expect,” Kellstrom said. “Set-n-Stone is fully licensed and insured with the state of New Jersey, proudly serving Lafayette and surrounding areas. We back our service with more than 10 years of successful industry experience, and we look forward to serving you.”

Set-n-Stone is located at 191 State Route 15, Unit 4 (next to Dunkin' Donuts) in Lafayette. For further information, e-mail visit:, or call (973) 209-0070

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